Branding Standards

Founded in 1949, the 鶹ý oversees primary and secondary public education by providing leadership, guidance, and support to school systems. Our vision is to prepare every child for success in college, a career, or the military.

We have developed our brand guidelines and writing style guidelines to help everyone maintain the 鶹ý brand. By utilizing these guidelines, you are doing your part by reinforcing our image and brand. 

Brand Guidelines

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The 鶹ý Brand Guidelines establishes guidance on our brand identity, voice and tone, key audiences, logo requirements, approved fonts and colors, and other visual guidance. 

Use the 鶹ý Brand Guidelines for specific guidelines on elements associated with our brand.

鶹ý Logo

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Our logo is one of the most recognizable illustrations of our brand. There is one unifying logo-the 鶹ý logo. However, there are various “lock-ups” that identify our agency and programs as part of the 鶹ý brand. Use the 鶹ý Brand Guidelines for specific details about logo usage.

To request the 鶹ý logo or sub-brand logos of the agency, email communications@tea.texas.gov.

Color Palette

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The 鶹ý color palette consists of 17 colors that are grouped into three tiers: primary, secondary, and tertiary. Within each tier, there is a variety of flexibility to choose specific colors to ensure each project is visually welcoming and informative. 

Use the color palette as a quick reference for all hex, CMYK, RGB, and accessibility standards of our colors.

Fonts

鶹ý Primary Font: Open Sans

Fonts tend to bring together all the components you need to communicate our brand. The primary font of 鶹ý is Open Sans but there is variety and flexibility in the secondary fonts if needed. 

Use the 鶹ý Brand Book for specific details about our fonts and shortcuts to downloads. 

Writing Style Guide

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The 鶹ý Writing Style Guide, which establishes writing, editing, formatting, and design standards for all content produced on behalf of 鶹ý. The guidance applies to content distributed in any format, including documents, web content, slide presentations, videos, social media, and more. 

Use the 鶹ý Writing Style Guide for specific details about writing and formatting standards. 

Contact Information

How Can We Help?

If you have questions regarding 鶹ý’s brand or guidelines, please email us at
communications@tea.texas.gov.